Vaishali Sharma

About Me

Don’t worry. I’m not going to boast about myself here. That’s because I don’t want to sound professional, I want to sound me.

I’m just someone who’s trying to have a good time by creating good stuff for people. Yup. I used the word ‘people’ and not ‘brands’ on purpose. You see, with increasing automation, we sometimes forget to keep human connection at the heart of commerce.

Maybe you want to launch a business or talk about your services or just explain what makes you better than the rest. Whatever it is, the way you tell your story can make all the difference. And that’s exactly why I’m here – to give a voice to your story.

Hire Me

My Resume

Experience

Dec 2018 - Present

Furlenco, Lead – Content & Ideation

- Conceptualised and wrote acquisition campaigns that directly impacted sales and growth
- Created content and crafted activities for Customer Retention and Loyalty programs
- Collaborated with the sales team for the purpose of developing sales content
- Worked on content for chatbots
- Continuously improved the quality and performance of the brand’s existing content

Bengaluru, Karnataka

June 2016 - July 2017

Dentsu Webchutney, Creative Supervisor

- Managed a team of extremely talented copywriters - Crafted content for startup unicorns such as Quikr, Flipkart, Flipkart Ads, Flipkart SmartBuy, Swiggy and also the luxury chocolate brand ITC Fabelle

Bengaluru, Karnataka

Sept 2014 - Sept 2015

Foxymoron - Senior Content Strategist

- Responsible for managing the brand L'Oréal Professionnel India - Coordinated with the clients, generated ideas, made campaign plans and content strategies that were in sync with the brand’s philosophy and objectives - Conducted research and gathered data for content development - Monitored the growth of competitors and made statistics reports for the brand

Mumbai, Maharashtra

Sept 2014 - Sept 2015

Right To Live magazine - Writer

Written articles on social issues such as juvenile rape, atrocities on women- domestic violence, stereotypes, acid attack victims, gun violence and on the diminishing credibility of the Nobel Peace Prize

Mumbai, Maharashtra

Aug 2017 - Dec 2018

Tonic Worldwide - Creative Strategist

- Conceptualised the content strategy and creative execution of new business pitches - Enhanced work techniques for existing brands - Worked on brands such as Enamor, Flipkart, Nutralite, Sony BBC Earth, Sony Pictures, AXN, Radio Mirchi, The Write Place (Crossword), Vivanta By Taj, The Butternut Company, AXE, KOTAK, Piramal Realty, Wok Express, Aditya Birla Group, LIVA to name a few

Mumbai, Maharashtra

Jan 2016 - June 2016

Tonic Worldwide - Senior Content Strategist

- Responsible for the creative execution of McDonald’s India and Sony BBC Earth - Worked on pitch plans for brands such as Dubai Maritime City Authority, BCBG, RBL Bank, PayPal and Shop CJ

Mumbai, Maharashtra

Jan 2014 - May 2014

Everymedia - Associate Content Writer

Crafted content for clients such as Hyundai, Biscoot.com, Karvy Private Wealth, Mantri Realty, QueerInk, Yash Raj Films, YRF Merchandise, Dharma Productions, UTI Mutual Funds, Prime Focus, Universal Music India, Box Office Capsule and The Brunette Diaries - Crafted content and managed Social Media handles of celebrities such as Deepika Padukone, Sajid Nadiadwala, Sid Mallya, Vir Das and movies such as Lekar Hum Deewana Dil, Dekh Tamasha Dekh, Yeh Hai Bakrapur, Heropanti, Highway, 2 States, Fugly, Gunday, Kaanchi and Queen

Mumbai, Maharashtra

June 2013 - June 2015

Startoholics.in - Founder & CEO

Managed different operations of the website which included handling interns, conducting interviews with entrepreneurs from different parts of the world via Skype, proofreading, editing and managing the content that was published on the site, taking care of the social media properties and finalizing content strategy

Mumbai, Maharashtra